BMW in the red

Nought to 60 – with Chinese characteristics

To celebrate “the great achievements of the Chinese government and its people in the last 60 years,” BMW is introducing a special edition BMW 760Li.

The sedan – designed for the mega-rich and the mega-patriotic – comes with a price tag of at least Rmb2 million ($292,000).

It’s all rather good PR for the German manufacturer, which has capped total sales at a patriotic 60 vehicles too.

According to salesmen at the Beijing showroom, different Chinese elements will be incorporated into the car’s design.

The back curtains, headrests and footrests are embroidered with a traditional Chinese decorative knot, for instance. The body of the car will also carry the engraving “China 60 Years”. And for the interior, owners can choose a colour finish that BMW is calling “Chinese red”.

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