The Rocky Mountains weren’t named after Sylvester Stallone’s films, but there’s at least one peak in China that has been named after a movie blockbuster. With Avatar breaking more China box office records this week, the local government in Zhangjiajie seized the moment to ‘rebrand’ a local mountain in the film’s honour. The peak in Hunan province – formerly known as the Heaven and Earth Pillar – will forthwith be called the Avatar Hallelujah Mountain, reports the Wall Street Journal. The tall craggy formation (not unlike the image on last week’s cover of WiC) is one of 3,000 peaks in the Wulingyan national park. State travel agencies are already promoting “miracle tours to Avatar’s floating mountain”.
© ChinTell Ltd. All rights reserved.
Sponsored by HSBC.
The Week in China website and the weekly magazine publications are owned
and maintained by ChinTell Limited, Hong Kong. Neither HSBC nor any member of the HSBC group of companies ("HSBC") endorses the contents and/or is
involved in selecting, creating or editing the contents of the Week in China website or the Week in China magazine. The views expressed in these
publications are solely the views of ChinTell Limited and do not necessarily reflect the views or investment ideas of HSBC. No responsibility will
therefore be assumed by HSBC for the contents of these publications or for the errors or omissions therein.
Download Apps