The ‘dream customer’: every car salesperson has probably drifted off to sleep musing about just such a person. Well, it turns out he exists. He’s 40 years old and lives in the coastal city of Wuxi (see WiC38). The Yangtze Evening Post reports that he walked into Baocheng Motor Sales showroom and expressed an interest in BMWs. He then bought 22 of them. “We are aware that Wuxi businessmen are rich, but our sales department could not believe this at first,” recalls an executive with the showroom. The ‘big fish’ bought eight different models of the German luxury vehicle, paying Rmb22.27 million for the lot. The identity of the buyer hasn’t been revealed, but the car dealer says he runs a real estate firm. It’s speculated that he bought the cars to give as bonuses to his top staff.
© ChinTell Ltd. All rights reserved.
Exclusively sponsored by HSBC.
The Week in China website and the weekly magazine publications are owned and maintained by ChinTell Limited, Hong Kong. Neither HSBC nor any member of the HSBC group of companies ("HSBC") endorses the contents and/or is involved in selecting, creating or editing the contents of the Week in China website or the Week in China magazine. The views expressed in these publications are solely the views of ChinTell Limited and do not necessarily reflect the views or investment ideas of HSBC. No responsibility will therefore be assumed by HSBC for the contents of these publications or for the errors or omissions therein.