As any luxury retailer will tell you, China’s new rich are always looking for that next, exclusive purchase. The more expensive, the better. That explains why a a luxury trip round the world – costing Rmb500,000 ($73,200) sold out in just nine minutes. The 60 day trip across six continents (including the North and South Poles) was billed by Ctrip.com as the first ‘global tour’ aimed at China’s increasingly deep-pocketed travellers (for more on which, see WiC57). Eight berths were reserved for mainland Chinese, with the other 12 allocated to Hong Kongers and Taiwanese. However, the opportunity to drop half a million yuan on a single holiday was so enticing that mainland’s allocation was snapped up in less than 10 minutes. Ctrip – China’s dominant online travel agency – reported such strong demand for the luxury excursion that it told the China Daily it was considering adding a second tour.
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