You wouldn’t normally associate Genghis Khan with beauty pageants. But according to Miss World organiser Julia Morley, this year’s contestants “are all interested in Genghis Khan”. The reason? The 60th Miss World contest is being held in Erdos, the city that also houses his mausoleum.
Erdos is not known for its glamour. Aside from Genghis, it is famous mostly for its colossal mineral resources, which have made the city rich. Perhaps it’s the wealth that has attracted Morley. This October’s event will be the fifth Miss World on Chinese soil, although all of the previous four have occurred on Hainan Island. The televised pageant helped Hainan to rebrand itself as a chic location (well, in Chinese eyes) and Erdos may be hoping to repeat the trick.
© ChinTell Ltd. All rights reserved.
Exclusively sponsored by HSBC.
The Week in China website and the weekly magazine publications are owned and maintained by ChinTell Limited, Hong Kong. Neither HSBC nor any member of the HSBC group of companies ("HSBC") endorses the contents and/or is involved in selecting, creating or editing the contents of the Week in China website or the Week in China magazine. The views expressed in these publications are solely the views of ChinTell Limited and do not necessarily reflect the views or investment ideas of HSBC. No responsibility will therefore be assumed by HSBC for the contents of these publications or for the errors or omissions therein.