Microwave meals

British carmaker Bentley is prepared to go the extra mile in securing sales from China’s new rich, reports the South China Morning Post. One Chinese client not only wanted to pick his car’s colour, but also asked if the Crewe-based company would add a microwave oven. “He really liked eating instant noodles, and wanted to be able to eat them while riding in his car,” says Bentley China product manager, Rocky Lau. The UK carmaker said it was possible. But by then the billionaire had second thoughts. “Still, it goes to show that whatever our customers dream up, we can make it come true,” says Lau.

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