American rappers looking for the ultimate in bling may have to make a trip to China, or more specifically, to Nanjing. According to the Yangtze Evening Post, the city recently unveiled the world’s first ‘gold-plated’ bus.
As with many things in modern China, it’s a marketing gimmick. The city’s Baoqing Shangpincheng jewellery store approached the local bus company with the idea as a way to raise awareness of its brand, paying Rmb200,000 to cover the vehicle with gold foil.
There were mixed reactions. A 24 year-old white collar worker said the golden bus had left a deep impression and she’d definitely go to the store to buy jewellery. But 47 year-old Li Jiaxing said on sunny days the glare was too harsh on the eyes, and he viewed it as a form of “light pollution”. The city’s traffic department sides with Li: it worries the bus will cause accidents, either through the glare from the gold foil blinding other drivers or simply the sight of it distracting them.
© ChinTell Ltd. All rights reserved.
Sponsored by HSBC.
The Week in China website and the weekly magazine publications are owned and maintained by ChinTell Limited, Hong Kong. Neither HSBC nor any member of the HSBC group of companies ("HSBC") endorses the contents and/or is involved in selecting, creating or editing the contents of the Week in China website or the Week in China magazine. The views expressed in these publications are solely the views of ChinTell Limited and do not necessarily reflect the views or investment ideas of HSBC. No responsibility will therefore be assumed by HSBC for the contents of these publications or for the errors or omissions therein.