Many of you will be reading this issue on an iPad for the first time. That’s because today we’ve launched our new App for Apple’s iconic device. We believe it offers one of the best ways to read Week in China.
For those of you that haven’t seen the App, you can download it from the App Store using your iPad. Just touch the App Store icon on your iPad and type Week in China into the search bar on the top right.
We’ve been working on the App for a few months now and have tried to keep things as simple as possible. We’ve gone with a clean design that is both user-friendly and retains the familiar format of our weekly PDF magazine.
For the busy reader, our navigation page allows you to look back over previous issues you may have missed, as well as open the current one. Once you have downloaded the individual issues, you can read them anywhere: even when you are without internet access, such as on a plane.
Each issue has a table of contents. This allows you to glean what is in the issue, and through the touch screen go directly to the articles that interest you most.
Or else you can go straight into the issue and – at the swipe of a finger – read it from cover-to-cover.
We have now published 112 issues of Week in China and as the magazine has evolved so have the number of formats you can read it in. Some may still prefer good-old fashioned paper; those who want to trawl our archive of more than 2,200 articles will find our website useful. Those who travel frequently can read us on mobile devices like iPhones and Blackberries. However, for subscribers who want the best of all worlds, we believe the iPad App offers the ideal blend of mobility and readability.
We hope you’ll agree that the App is an enjoyable (as well as paper-saving) way to read Week in China. If you have any comments on the new App, please do email me your feedback.
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The Week in China website and the weekly magazine publications are owned and maintained by ChinTell Limited, Hong Kong. Neither HSBC nor any member of the HSBC group of companies ("HSBC") endorses the contents and/or is involved in selecting, creating or editing the contents of the Week in China website or the Week in China magazine. The views expressed in these publications are solely the views of ChinTell Limited and do not necessarily reflect the views or investment ideas of HSBC. No responsibility will therefore be assumed by HSBC for the contents of these publications or for the errors or omissions therein.