What’s in a name? Quite a lot if your village is called Goushi. The remote mountain village in Guizhou province has just managed to get its name changed. And it’s not hard to see why villagers were keen – according to the Guizhou City News, ‘goushi’ means ‘dog shit’ village. The newspaper explained its etymology thus: “For a long time the place was so inaccessible that only dogs would go there to shit.” But more recently, the village has become easier to reach via a new road, so the locals thought it was time for a renaming. Sixty alternatives were considered, before Jinxin (meaning ‘prosperous and happy’) was selected. That sounds a lot better, although, as the Shanghai Daily points out, prosperity is thin on the ground in Jinxin (per capita income is just $443 a year).
© ChinTell Ltd. All rights reserved.
Exclusively sponsored by HSBC.
The Week in China website and the weekly magazine publications are owned and maintained by ChinTell Limited, Hong Kong. Neither HSBC nor any member of the HSBC group of companies ("HSBC") endorses the contents and/or is involved in selecting, creating or editing the contents of the Week in China website or the Week in China magazine. The views expressed in these publications are solely the views of ChinTell Limited and do not necessarily reflect the views or investment ideas of HSBC. No responsibility will therefore be assumed by HSBC for the contents of these publications or for the errors or omissions therein.