Willy Wonka doesn’t have a direct Chinese equivalent but Shanghai has now opened the next best thing: a World Chocolate Wonderland. According to Jiefang Daily, the theme park offers visitors the chance to live out their confectionery dreams with attractions including a ‘terracotta army’ made of dark chocolate and a chocolate bullet train. There is also a chocolate version of the Shanghai city skyline, the Financial Times notes, with skyscrapers carved from white chocolate and a river of milk chocolate simulating the stately flow of the Huangpu river below.
Western confectioners have long coveted the China market (for more on this topic, see WiC55). Thanks to greater disposable incomes (and, crucially, an increasingly refrigerated national supply chain), chocolate firms see massive growth potential today. Switzerland’s Lindt & Sprüngli forecasts Chinese chocolate sales could rise 30% each year to 2016.
© ChinTell Ltd. All rights reserved.
Exclusively sponsored by HSBC.
The Week in China website and the weekly magazine publications are owned and maintained by ChinTell Limited, Hong Kong. Neither HSBC nor any member of the HSBC group of companies ("HSBC") endorses the contents and/or is involved in selecting, creating or editing the contents of the Week in China website or the Week in China magazine. The views expressed in these publications are solely the views of ChinTell Limited and do not necessarily reflect the views or investment ideas of HSBC. No responsibility will therefore be assumed by HSBC for the contents of these publications or for the errors or omissions therein.