Iron Man returns

Iron Man returns

One of the greatest heroes of the Maoist era was Iron Man Wang – an oilman lauded with the discovery of the huge fields in Daqing. Wang Jinxi was admired for his bravery, working with his drilling teams in temperatures as low as -30 degrees centigrade. Now China is about to get another Iron Man, but this time of the Hollywood variety. Disney will join forces with Beijing-based DMG Entertainment to make the third instalment of the action movie Iron Man. The film – starring Robert Downey Jnr and Gwyneth Paltrow – will be “made in China in an attempt at tapping the third-largest box office market in the world”. Filming starts next month, with a US release date set for May 2013. “Our collaboration with Disney and Marvel marks a milestone in the global entertainment landscape, as this signifies the first multi-billion dollar franchise to be produced between Hollywood and China,” claimed Dan Mintz, CEO of DMG Entertainment.

It will also see Paltrow spending a lot more time in China. As reported in WiC136, the actress made her first trip to Beijing last November, as a brand ambassador for Coach handbags.

© ChinTell Ltd. All rights reserved.

Sponsored by HSBC.

The Week in China website and the weekly magazine publications are owned and maintained by ChinTell Limited, Hong Kong. Neither HSBC nor any member of the HSBC group of companies ("HSBC") endorses the contents and/or is involved in selecting, creating or editing the contents of the Week in China website or the Week in China magazine. The views expressed in these publications are solely the views of ChinTell Limited and do not necessarily reflect the views or investment ideas of HSBC. No responsibility will therefore be assumed by HSBC for the contents of these publications or for the errors or omissions therein.