You’ve seen the movie, now visit the country. That seems to be the boon for Thailand’s tourism industry. After the huge success of the film Lost in Thailand – a Chinese comedy set in the Southeast Asian country (see WiC177) – the number of tourists from China has surged. In the first quarter, 1.12 million Chinese travelled there, up 93% on the same time period in the prior year. The increase is directly attributable to the film, which screened in China during the Christmas period. “We should thank the Chinese movie Lost in Thailand for bringing a lot of Chinese travellers to Thailand,” Parichat Svetasreni, marketing communications director of Thailand’s convention and exhibition bureau, told a press conference in Shanghai. According to People’s Daily, Thailand even topped Hong Kong as the top destination for Chinese travellers over last week’s May Day holiday period – the first time Hong Kong has been displaced from lead position.
The Financial Times has also reported that China’s Spring Airlines upped its number of weekly flights to Thailand from 10 to 17 last week.
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