Planet China

Skinny bride, to go

CostaTianjin w

Isn’t she a little overdressed to be going for a latte? On a recent trip to Tianjin, WiC spotted the bride-to-be below outside a Costa Coffee outlet. She wasn’t alone. We then counted dozens of brides and grooms waiting to have their own picture taken at the same spot. The building’s relative grandeur may be why it’s a favourite with photographers. Wedding photos are big business in China with 10 million couples getting married annually and spending an average of Rmb3,526 on celebratory snaps (see WiC152). Aside from the customary pictures taken on the day, standard practice is for the bride and groom to be snapped ahead of the ceremony. Donning a wide array of outfits, the photos are then turned into a glossy book for friends and relatives. That suggests to WiC that Costa must doing rather well in brand awareness terms in the city, given that it seems to be featuring in so many local wedding photos. The chain – a regular presence on British high streets – is making a push to grow in China but it’s choice of location in Tianjin looks like a good one.

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