Planet China

Loving the publicity

Billboard w

Finding Mr Right can be tough for career women in China. One solution is to rent a billboard. That’s the strategy followed by 28 year-old Huang Lijiuan from Chengdu, a city of 14 million people. According to the Tianfu Morning Post, Huang has been relying on a series of billboards to plaster her image – clad in white and astride a horse (see photo) – across town. In huge red font she announces that she is “Looking for marriage” and that “My priority is to find love in 2014”. A further caption explains to potential suitors that Huang already has a house, a car and savings too.

Huang booked the slots beside roads and next to all of the city’s 200 bus stops, the newspaper reports, with netizens speculating that she was spending Rmb1 million ($165,326) a day to advertise for a mate. When a variety of media outlets tracked her down, Huang said she was too busy at work to socialise or date but that her family had put her under huge pressure to find a boyfriend. But as it turns out, she wasn’t shelling out the cash personally for the ads. The real estate firm where she works (as marketing manager) offered Huang the spaces free of charge to fill a void period created by delays at a housing project, notes Want China Times.

Potential suitors must be “clean, positive, caring towards parents and responsible, although handsomeness is not a prerequisite,” Huang noted, before adding that love will also be an important factor.

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