“Woo hoo! Now we can reveal Springfield is actually in Guangdong.” That was how The Simpsons’ executive producer greeted news that the hit US show will air for the first time in China. The long-running hit starring the doughnut and beer obsessed Homer Simpson and his irreverent son Bart will be streamed online in China by Sohu Video, reports Variety. The latest season (there are 26 in total, in case you wondered) will be shown with subtitles in Mandarin, in a deal done with the show’s maker Fox. “The introduction of The Simpsons, a household name in the US, will further enrich our users’ choice of the best American content when they come to our platform. This deal once again demonstrated our commitment in bringing the best experience to our users and tireless efforts to enhance our competitive edge in the industry,” said Charles Zhang, Sohu’s boss. The timing of the deal will strike some as noteworthy, given Beijing has recently banned some US shows from airing on online video streaming platforms (see WiC235).
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