Sino-File

Pick your battles wisely

“You want to compete with tens of millions of disorganised individual fighters, farmers with broken down guns, rather than with one elite Roman army”

Chen Yizhou

Chen Yizhou

Renren boss Chen Yizhou tells the Wall Street Journal why he invested in Vipshop, the website specialising in discounted ‘flash sales’ of fashion goods. Chen says he realised that Vipshop isn’t competing with the main internet players in China (the Roman army) but more with mom-and-pop apparel shops in fourth-tier cities.


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