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Apples everywhere

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Getting the China market right is an issue we have followed– in respect to tech giant Apple – since WiC89. And the company’s most recent quarterly results seem to confirm that it has done just that. In fact, China is the new focal point of Apple’s success. As the New York Times commented this week: “Apple’s growth engine has now shifted unmistakably to China.”

The US tech giant announced on Monday that quarterly iPhone sales in greater China had surpassed those in the US for the first time. Overall Chinese sales rose 71% to $16.8 billion in its fiscal second quarter, with Apple boss Tim Cook noting: “Everything you look at in China was extremely good.”

“It’s hugely important because it shows that Apple continues to be the only major tech company that is really succeeding in China, in contrast to Google, Microsoft and Amazon,” Jan Dawson of Jackdaw Research also told the New York Times.


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