Sino-File

The force is with him

“I just returned from Shanghai and in the two stores I visited we couldn’t get Star Wars merchandise on the shelves fast enough”

Bob Iger, Chairman and CEO of The Walt Disney Company, poses at the AFI Awards 2014 honoring excellence in film and television in Beverly Hills

Disney’s Bob Iger

Disney’s boss Bob Iger describes to the Financial Times how upbeat he is about the media company’s business in China. He says sales will be boosted too by the opening of its $5.5 billion Shanghai Disney theme park next year. “It will become a beacon for our brand in China.”


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