For years, clubs and bars around the world have tried to lure male patrons by offering free drinks to women on Ladies’ Night. But a hotpot restaurant in Jinan seems to have taken the concept up a notch. The eatery in Shandong province offers discounts to women depending on the length of their skirts. Sina, a portal, says that female customers at the restaurant were entitled to a 90% discount if they wear a short skirt with a hem 33cm above the knee (that’s in hot pants territory), while more demure dressers revealing just 8cm of skin are offered a 20% saving (the shorter the skirt, the higher the discount). While some may argue that it is sexist, it appears that the restaurant did enjoy some success with many women turning up wearing everything from skimpy skirts to tennis shorts.
The Shandong restaurant is certainly not the first to adopt unconventional marketing tactics to lure diners. Another restaurant in Zhengzhou, for instance, offered free meals to patrons that were deemed “good looking” (the benchmark is quite scientific: one of the rules is that the distance between the individual’s two eyes had to be at least 63mm for men and 51mm for women). And who knows, perhaps the hotpot restaurant in Jinan may attract all those hungry ‘car models’ (see WiC281) that are currently out of a job after being snubbed at this year’s Shanghai auto show?
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