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Time to recharge

“In a lot of ways I think we have been a little bit too impatient in the China market”

Ricardo Reyes w

Reyes from Tesla

Ricardo Reyes, Tesla’s head of global communications, speaks to media at the Shanghai Auto Show. Responding to news of disappointing sales for the electric carmaker, Reyes added that China had taught the firm “that success isn’t granted to you just because you are successful elsewhere”. He said that his biggest challenge is dispelling misconceptions: “Three or four months ago I was still answering questions like, ‘If I drive the Model S into a river, will I get electrocuted?’ And that was from serious reporters.”


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