Sino-File

Grape expectations

“If the overall wine market in China grows at 6%, there is no reason we can’t grow at 15% to 20%”

Robert Foye w

Robert Foye

Treasury Wine Estates Asia head Robert Foye tells the Australian Financial Review that he sees “big” growth in the Chinese wine market. The Australian firm is targeting middle class drinkers with ‘affordable’ wines such as Wolf Blass Yellow Label. Foye estimates China will overtake the UK as TWE’s third biggest profit contributor within five years.


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