Sino-File

Putting no gloss on it

“The conclusion is that we don’t know what works, which means we should study harder and respect locals”

Amore ceo w

Suh Kyung-bae

The humble view of Suh Kyung-bae as to which of his cosmetic products sell well in China and which don’t. The boss of South Korea’s AmorePacific told the Financial Times that sales of his cosmetics have tripled in China since 2010, driven by brands like Laneige and Innisfree. Forbes recently named Suh as its Asian business person of the year.


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