Crashing computer systems rarely please their owners, but Disney may view its own experience more optimistically. Its Chinese online ticketing service crashed within 30 minutes of going live because of the volume of eager customers trying to buy opening day tickets for its newest park in mainland China.
Tickets for Disneyland Shanghai, which is due to open its gates on June 16, went on sale at 00:01am on Monday. “Within half an hour, clicks on the [official website] reached more than 5 million. The massive volume resulted in our ticketing system temporarily malfunctioning,” explained a statement by the Shanghai Disney Resort. China Daily reports that the “first batch” of tickets was sold out within five minutes, but over at the resort’s official store on Alitrip sales were a little more prolonged: more than 20,000 tickets were sold within the first thirty minutes, and by 4pm the number had risen to over 37,000. Shanghai Disney Resort hasn’t detailed how many tickets were sold for its debut date, but the park is expected to receive an average of 27,000 visitors per day. But given the scale of demand, WiC imagines the opening day queues will be long…
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