Planet China

Not so sweet

Early last year Chinese internet users were gripped by the baijiu challenge, in which daring participants filmed themselves downing large amount of 60%-proof hard liquor (see WiC266).

Now an even more dangerous challenge is going viral, though strangely it involves sweetcorn. The craze was sparked by a clip of a popular video blogger who finished a cob of sweetcorn in 10 seconds. He achieved this by ramming the cob onto an electric drill, switching the drill on and pulling it across his munching teeth.

One young woman then tried to beat his time – but in her case the drill got caught in her long hair. Astonishingly, the woman doesn’t make a sound as a large piece of her hair is ripped out. She is then seen studying the damage – a large, unsightly bald patch.

Given that Chinese regulators have just banned the posting of videos in which women eat bananas suggestively (prompted by a Durex marketing scheme that went wrong, see WiC323), some internet users have since quipped that the state censor should ban eating corn online too.

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