Sparkling sales

“We think that as the middle class continues to grow and as people continue to urbanise, diamonds are a very aspirational purchase, and we would expect to see healthy growth in China”

Bruce-Cleaver w

De Beers CEO Bruce Cleaver sounds a bullish note for China Daily. China is now the second largest market for diamonds, though its 14% share of global sales lags the US, which accounts for 45%.

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