Craft spirit

“However much they try, their brands aren’t premiumising well. Consumers view them as the cheap brew that their parents and grandparents turned to. They want something different.”


Gordon Orr

Gordon Orr of McKinsey comments on the sales declines of local beer brands Snow, Tsingtao and Yanjing last year. The Financial Times notes that foreign premium beers and local craft beers like Panda Brew are taking a bigger market share in China. WiC first reported on this trend in issue 346 in our article ‘The yeast is red’.

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