Back to the country

“We can bring the people a natural environment they have forgotten because they live in the city. This is exactly what happened in Europe 20 years ago”


Emmanuel Brusq

Emmanuel Brusq, the CEO of the Chinese subsidiary of France’s Pierre et Vacances Center Parcs Group, says a joint venture has been signed with the conglomerate HNA (see WiC362 for more on this acquisitive group). The plan is to build two Center Parcs holiday villages by 2020, near Beijing and Fuzhou. The forest-based settings will aim to attract middle class tourists, emulating their success in Europe.

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