Back in business

“In the past two years, which have been our most difficult, we have still stuck to our core values of a high quality to price ratio”


Xiaomi founder Lei Jun quoted in the Financial Times, which described the tech firm as having gone from unicorn to “unicorpse” to Chinese phoenix. Xiaomi reported a 59% surge in shipments to 21 million smartphones in the second quarter and earlier this week released a $720 phone designed to go head-to-head with Apple’s $1,000 iPhone 8. For more on its diversification, see WiC378.

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