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“In the past two years, which have been our most difficult, we have still stuck to our core values of a high quality to price ratio”

Sep 15, 2017 (WiC 380)

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Xiaomi founder Lei Jun quoted in the Financial Times, which described the tech firm as having gone from unicorn to “unicorpse” to Chinese phoenix. Xiaomi reported a 59% surge in shipments to 21 million smartphones in the second quarter and earlier this week released a $720 phone designed to go head-to-head with Apple’s $1,000 iPhone 8. For more on its diversification, see WiC378.

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Back in business

“In the past two years, which have been our most difficult, we have still stuck to our core values of a high quality to price ratio”

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