Sliding into China
Jamie Richardson of the US fast food chain White Castle talks to the Wall Street Journal about the decision to open its first Chinese outlet in Shanghai. Founded in 1921 the chain is famous for its smaller ‘slider’ burgers and in Shanghai offers a spicy version made from mapo tofu. A combo of three sliders with fries and a drink is priced at Rmb42 ($6.30), versus a McDonald’s combo meal that starts at under Rmb30. The China business is a JV with local private equity firm ClearVue Partners.
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