Sino-File

Brewing up a storm

“One thing we didn’t count on is how busy the stores would be in the afternoon and evening, which is different from the US where we are busiest in the morning”

Howard-Schultz-w

Howard Schultz

Howard Schultz, executive chairman of Starbucks, told the Financial Times this week that China could become its biggest market within a decade. Schultz says that Starbucks is opening a new store every 15 hours in China, and that the company would soon reach an “inflection point” that would make it less dependent on its business in the US.


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