Set to sparkle?

“It is still less than 5% of Alrosa’s global sales but it’s just the beginning”


Sergey Ivanov

Sergey Ivanov, CEO of Russian diamond firm Alrosa tells the Financial Times that he is increasing his marketing spend in China to catch up with rival De Beers. Alrosa sold $180 million worth of diamonds in China last year and is the world’s largest diamond producer, the FT says.

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