A win for whoppers

“It’s a milestone, but also a starting point”

A win for whoppers

Ekrem Ozer, CEO of Burger King, on the fast food giant’s opening of its 1,000th restaurant in mainland China last month in Shanghai’s Qingpu district. Another thousand Chinese Burger King outlets are planned for the next three years he said.

© ChinTell Ltd. All rights reserved.

Sponsored by HSBC.

The Week in China website and the weekly magazine publications are owned and maintained by ChinTell Limited, Hong Kong. Neither HSBC nor any member of the HSBC group of companies ("HSBC") endorses the contents and/or is involved in selecting, creating or editing the contents of the Week in China website or the Week in China magazine. The views expressed in these publications are solely the views of ChinTell Limited and do not necessarily reflect the views or investment ideas of HSBC. No responsibility will therefore be assumed by HSBC for the contents of these publications or for the errors or omissions therein.