Home sweet home

“China’s home furniture market is growing very fast, at double digit rates. It’s the most strategic market for IKEA worldwide”


Anna Pawlak-Kuliga, IKEA’s top executive in China, tells the Financial Times it is investing $1.4 billion in the next year to open new Chinese stores – pushing into third-tier cities as it expands its 27-outlet footprint. IKEA has also opened a product development centre in the country – its first outside Sweden – to design products tailored for Chinese consumers.

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