Cartier embraces e-commerce

“We have opened a couple of new stores in China already. Because of the phenomenal growth and number of visitors the traffic is just enormous”

Jul 16, 2021 (WiC 549)

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Cyrille Vigneron, CEO of Cartier International, tells China Daily that Covid-19 changed “market dynamics” for the ultra-luxury jeweller but “China is continuing its growth”. He said sales came mostly through retail stores across China but that e-commerce via its Tmall store had “very phenomenal acceleration”.

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Cartier embraces e-commerce

“We have opened a couple of new stores in China already. Because of the phenomenal growth and number of visitors the traffic is just enormous”

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