Simon Limmer, CEO of Silver Fern Farms, told the China Daily of his confidence in Chinese demand, fuelled by the “consumption upgrade” trend. Beef imports into China reached 1.7 million tonnes in the first eight months, up 12% on a yearly basis, according to Chinese government data. Silver Fern Farms is New Zealand’s largest livestock processing and marketing company.
“China is the largest importer of New Zealand red meat, demonstrating its preference for New Zealand as a country of origin for the product category”
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