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And Finally

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Labour Day holiday sees China’s camping craze reach new heights
May 13, 2022 (WiC 584)

Before the pandemic, the idea of sleeping in a tent and cooking around a campfire didn’t sound too relaxing to many holidaymakers. But attitudes have changed in the last two years. In the UK, one in five adults have been on a camping or caravan ...

Music to the ears

Steinway rides China’s piano mania to IPO
Apr 29, 2022 (WiC 582)

Some 40 million people in China play the piano regularly, according to the National Musicians’ Association. That’s almost seven times the number of American pianists. The vast majority are children, spurred on by parents who didn’t ...

How phone cases became a huge business
Apr 22, 2022 (WiC 581)

Even if “mirror selfies” isn’t part of your daily lexicon it is not hard to figure out its meaning: rather than taking a photo directly – that is smartphone camera-to-face, like traditional selfies – the image is captured by reflection ...

A vintage offering

Luxury liquor distiller Moutai launches an app
Apr 8, 2022 (WiC 580)

There were not many surprising takeaways when Kweichow Moutai announced its annual results last week. Growth has slowed as net profit only rose 12% to Rmb52 billion ($8.2 billion) last year while revenue still topped Rmb100 billion for the first ...

P&G’s online campaign fails the smell test
Apr 1, 2022 (WiC 579)

Identify an embarrassing problem and offer a solution. That’s the oldest and simplest way to sell personal hygiene products. Only it’s a fine line: you don’t want to alienate your customers by making them feel disgusting and you ...

China’s favourite Frenchman

Alain Delon’s euthanasia plan becomes hot news among Chinese netizens
Mar 25, 2022 (WiC 578)

In 1978, two years after the end of the Cultural Revolution, a French-Italian co-production of Zorro secured cinematic release in China. Films made purely for entertainment were a rarity at that time in China and foreign films even ...

Life without oil

Will air fryers revolutionise Chinese cooking?
Mar 18, 2022 (WiC 577)

Many Chinese recipes begin with a wok and some hot oil. Indeed frying is so common that there are multiple words to describe it: chao (stir-fry), jian (make golden), zha (deep-fry) and bao (sauté). So how ...

More than mere words

Why the Chinese language versions of Wordle aren’t proving as popular
Mar 4, 2022 (WiC 575)

In December 2021 clusters of grey, yellow and green squares started to appear on social media feeds and smartphone screens. These images were often accompanied by messages of pride or frustration from the sender. These were scores on Wordle: a ...

The all seeing state

Netizens unnerved by new uses of surveillance
Feb 25, 2022 (WiC 574)

What does a mobile phone thief from Hangzhou have in common with IT workers at the internet firm Zhihu? The answer is surveillance. This month two stories highlight the degree to which Chinese citizens are tracked and monitored: both by the ...

Bowdlerised by Beijing

Complaints as Chinese streaming sites censor iconic US sitcom Friends
Feb 18, 2022 (WiC 573)

“The one with…” That’s how the episode titles of the Nineties’ sitcom show Friends usually begin. “The one with the Cat”, “The one with Ross’s Wedding”, “The one with the Cake”. However, in China it might now ...

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