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And Finally

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A vintage offering

Luxury liquor distiller Moutai launches an app
Apr 8, 2022 (WiC 580)

There were not many surprising takeaways when Kweichow Moutai announced its annual results last week. Growth has slowed as net profit only rose 12% to Rmb52 billion ($8.2 billion) last year while revenue still topped Rmb100 billion for the first ...

P&G’s online campaign fails the smell test
Apr 1, 2022 (WiC 579)

Identify an embarrassing problem and offer a solution. That’s the oldest and simplest way to sell personal hygiene products. Only it’s a fine line: you don’t want to alienate your customers by making them feel disgusting and you ...

China’s favourite Frenchman

Alain Delon’s euthanasia plan becomes hot news among Chinese netizens
Mar 25, 2022 (WiC 578)

In 1978, two years after the end of the Cultural Revolution, a French-Italian co-production of Zorro secured cinematic release in China. Films made purely for entertainment were a rarity at that time in China and foreign films even ...

Life without oil

Will air fryers revolutionise Chinese cooking?
Mar 18, 2022 (WiC 577)

Many Chinese recipes begin with a wok and some hot oil. Indeed frying is so common that there are multiple words to describe it: chao (stir-fry), jian (make golden), zha (deep-fry) and bao (sauté). So how ...

More than mere words

Why the Chinese language versions of Wordle aren’t proving as popular
Mar 4, 2022 (WiC 575)

In December 2021 clusters of grey, yellow and green squares started to appear on social media feeds and smartphone screens. These images were often accompanied by messages of pride or frustration from the sender. These were scores on Wordle: a ...

The all seeing state

Netizens unnerved by new uses of surveillance
Feb 25, 2022 (WiC 574)

What does a mobile phone thief from Hangzhou have in common with IT workers at the internet firm Zhihu? The answer is surveillance. This month two stories highlight the degree to which Chinese citizens are tracked and monitored: both by the ...

Bowdlerised by Beijing

Complaints as Chinese streaming sites censor iconic US sitcom Friends
Feb 18, 2022 (WiC 573)

“The one with…” That’s how the episode titles of the Nineties’ sitcom show Friends usually begin. “The one with the Cat”, “The one with Ross’s Wedding”, “The one with the Cake”. However, in China it might now ...

The fight over Fight Club

Controversy as Tencent Video censors denouement of Brad Pitt classic
Feb 11, 2022 (WiC 572)

The first rule of Fight Club is that “you don’t talk about Fight Club”. But thanks to a piece of spectacularly heavy-handed censorship, the 1999 film has been the subject of conversation in China in recent weeks. The controversy ...

Love under lockdown

Two blind dates and two very different outcomes…
Jan 28, 2022 (WiC 571)

Twice this month the Chinese media has run wide-eyed reports on couples forced into lockdowns together despite barely knowing each other. In one case in the central Henanese city of Zhengzhou, a woman identified as Ms Wang went on a blind date ...

KFC and Pop Mart tie-up attacked for food waste
Jan 21, 2022 (WiC 570)

To celebrate 35 years of operating in China, fast-food chain KFC commissioned a series of cute figurines from the wildly popular local toy maker Pop Mart. The tiny figures – wide-eyed sprites styled as popular food items – were to be ...

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