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News on Consumers & Retail in China

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Kardashian makes push into China while 9,000 store local firm goes bust
Dec 3, 2021 (WiC 566)

Kim Kardashian’s ‘shapewear’ brand Skims, like its founder, is no stranger to controversy. The range was initially called Kimono, until accusations of cultural appropriation in Japan prompted a change of heart. Kardashian also launched the ...

Feeling like they got skinned

Why China’s two top livestreamers went to war with beauty giant L’Oreal
Nov 26, 2021 (WiC 565)

Last August Tesla crossed swords with Chinese e-commerce platform Pinduoduo after it hosted a group-buying session offering the Tesla Model 3 for Rmb40,000 less than the retail price (a saving that equated to $6,621). Pinduoduo had partnered ...

Unlucky thirteen?

Alibaba’s 13th Singles’ Day deliberately muted but livestreamers still shine
Nov 19, 2021 (WiC 564)

A ny analysis of the rise of e-commerce in China can’t ignore the contribution of Singles’ Day, the annual shopping bonanza. Much of the action that day comes courtesy of Chinese millennials, another crucial contributor to the sector. But ...

A Chinese fast-food chain serves up first onshore IPO
Nov 19, 2021 (WiC 564)

Chicken is a such a staple of the provincial cuisine in Anhui that it has inspired sayings such as “From Feidong to Feixi, delicious is the old hen.” A particularly well-loved chicken soup – Feixi Laohen – is also the star of the show ...

The box of delights?

Why Chanel’s ‘Advent calendar’ has irked Chinese consumers
Nov 12, 2021 (WiC 563)

Traditionally, Advent calendars are for kids to count down to Christmas. Each day from December 1 until Christmas Eve, they rip open the paper doors to unveil tiny chocolates or other confectionaries. That, of course, describes the traditional ...

Hotpot leader downsizes after ill-timed expansion
Nov 12, 2021 (WiC 563)

Last Sunday, Beijing experienced snowfall for the first time this winter and for many a steaming hotpot meal was just the thing for the cold weather. “What’s more soul satisfying than sitting around a hotpot on a snowy day, with a few ...

Mystery shoppers

Why Carrefour’s irate with Sam’s Club
Nov 5, 2021 (WiC 562)

“Too many monks but too little gruel’ is a Chinese proverb. It was also a metaphor for a commercial spat in Shanghai this autumn, where a growing number of retailers are fighting for a finite pool of customers at newly opened members-only ...

Alibaba’s Singles’ Day titans sell record amounts
Oct 29, 2021 (WiC 561)

It is that time of the year again, as China’s biggest shopping bonanza comes into view. Singles’ Day is less than two weeks away and the country’s livestream celebrities are already flocking to studios to plug goods for sale. One of them ...

Viomi and JNBY bashed by customer backlash
Oct 22, 2021 (WiC 560)

Millions of Chinese are talking more about their employment rights, as highlighted by the ‘Workers Lives Matter’ campaign, which galvanised thousands to share their onerous work schedules last week in a bid to counter the pervasive ‘996’ ...

KOLs’ earnings in focus as a top influencer begins her own online boycott
Sep 30, 2021 (WiC 558)

Chinese social media was agog last week over a ranking from Fortune magazine that outlined the salaries of the country’ top livestreamers. It showed that Viya was still the biggest e-commerce livestreamer, raking in as much as Rmb5.7 billion ...

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