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News on Consumers & Retail in China

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Sprinting ahead

Sales in China are a bright spot for sportswear brand Nike
Jul 17, 2020 (WiC 504)

Phil Knight, co-founder of Nike, first travelled to China in 1980. The country was starting to recover from the turmoil of the Cultural Revolution and beginning to experiment with a new economic model. Within a few years, Knight had already ...

Cosmetics star to IPO as it rolls out a new brand
Jul 17, 2020 (WiC 504)

Founded in 2017, Perfect Diary has proven to be a shining star in the Chinese beauty market. Last Singles’ Day, China’s gargantuan annual shopping bonanza, the beauty brand was the quickest to break the Rmb100 million ($14 million) sales mark ...

Cities jostle to become ‘livestreaming capital’
Jul 10, 2020 (WiC 503)

Zhao Yuanyuan was best known as the man behind the launch of Taobao Live. So when he abruptly left his position as the head of Alibaba’s e-commerce livestreaming platform in March, the industry was shocked, especially as his departure came when ...

Retail redemption

Can Gome’s Huang make up for his lost decade?
Jul 3, 2020 (WiC 502)

In the year 2008 Singles’ Day was merely an anti-Valentine’s Day celebration, commemorated by a cult following of college students and young professionals. Back then Alibaba was better known as a business-to-business (B2B) marketplace, ...

Happy June 18th

The key takeaways from China’s mid-year shopping festival
Jun 26, 2020 (WiC 501)

On the night of June 18, Li Jiaqi, looking visibly exhausted, announced in a raspy voice on his Taobao Live channel that he would take a week off after the 618 shopping bonanza (named after the date June 18). The king of lipstick sales (see ...

Cola giant goes on diet

Pepsi eyes a $17 billion market
Jun 26, 2020 (WiC 501)

Back in 2012, when Rob Rhinehart invented Soylent, a milky drink packing 35 nutrients needed for human survival, his mission was to save time and money without compromising health. After a month of relying just on the beige elixir, Rhinehart ...

Bargains galore

All eyes are on June 18 e-commerce event for signals on consumer spending
Jun 12, 2020 (WiC 499)

China’s second-largest e-commerce firm JD.com is embarking on a secondary listing in Hong Kong. The e-commerce giant – which is already listed on Nasdaq – could raise as much as $4.3 billion from the sale, which is likely to be one of the ...

One size fits all

Brandy Melville woos young Chinese consumers
Jun 5, 2020 (WiC 498)

The Apple co-founder Steve Jobs was known for his unchanging dress style: black mock turtleneck, blue jeans and New Balance sneakers. For celebrity models like Bella Hadid and Hailey Bieber it is also about the basics: crop-top and high-waisted ...

Bikers fear fines

New scooter safety rules see helmet prices surge
May 29, 2020 (WiC 497)

Riding round the streets of Beijing, you could, until recently, see why the price of crash helmets was so low. The demand was not there: the vast majority of people on two-wheelers simply didn’t wear them. That all changed late last month ...

Korea’s Innisfree scales down China operation
May 22, 2020 (WiC 496)

Six years ago when eagle-eyed fans in China spotted that actress Jun Ji-hyun’s character in the popular Korean drama My Love Who Came From The Star was wearing a hot pink lipstick made by the Korean cosmetics brand IOPE, the item ...

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