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News on Consumers & Retail in China

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Bun firm hits the headlines
Sep 25, 2020 (WiC 512)

“You’re in big trouble, Goubuli called the cops!” declared a recent posting on Sina Weibo about travel blogger Gu Yue. On September 10, the same platform shared a video of Gu’s review of the buns at a Beijing branch of the restaurant ...

Playing chicken

Will the owner of KFC in China be caught in the Sino-US crossfire?
Sep 18, 2020 (WiC 511)

When the Chinese embassy in Belgrade was hit by US bombers in May 1999, anti-American protests quickly erupted across China. Thousands took to the streets in Beijing, throwing stones, paint and eggs at the American embassy to express their ire ...

How a tycoon jumped from software to seltzer
Sep 18, 2020 (WiC 511)

“You can rank 10th and 20th or even 100th if you are in a promising industry. That’s far better than being first in a rotten industry,” was the advice from Tang Binsen to a group of aspiring entrepreneurs. Tang knows a few things about ...

The new Moutai?

Massive oversubscription for bottled water IPO
Sep 4, 2020 (WiC 509)

Evian has long claimed that its water, sourced from a small town in the French Alps, is a geological miracle: rainfall and snow is sluiced through glacial rocks, resulting in water full of electrolytes. Nongfu Spring, China’s bestselling ...

Tesla furious as e-commerce site discounts its cars
Aug 28, 2020 (WiC 508)

When the world’s biggest companies engage in competing advertising campaigns, it rarely does their brands or financials too much harm: quite the contrary, in fact. Take Audi and BMW. The two German car companies once tried to outsmart each ...

TV show helps local cosmetics firm to drive sales
Aug 21, 2020 (WiC 507)

Since its premiere in mid-June, Sisters Who Make Waves, a reality show about women over 30 competing for a spot in an all-female pop group, has been the breakout TV success of the summer (see WiC500). The series has been so popular ...

Not a good look

Balenciaga faces bag backlash
Aug 21, 2020 (WiC 507)

Foreign luxury brands have had their share of marketing flops in China. Amongst the most memorable was a promotional video campaign by Italian fashion house Dolce & Gabbana that showed a shy Chinese model struggling to eat spaghetti, pizza ...

Sprinting ahead

Sales in China are a bright spot for sportswear brand Nike
Jul 17, 2020 (WiC 504)

Phil Knight, co-founder of Nike, first travelled to China in 1980. The country was starting to recover from the turmoil of the Cultural Revolution and beginning to experiment with a new economic model. Within a few years, Knight had already ...

Cosmetics star to IPO as it rolls out a new brand
Jul 17, 2020 (WiC 504)

Founded in 2017, Perfect Diary has proven to be a shining star in the Chinese beauty market. Last Singles’ Day, China’s gargantuan annual shopping bonanza, the beauty brand was the quickest to break the Rmb100 million ($14 million) sales mark ...

Cities jostle to become ‘livestreaming capital’
Jul 10, 2020 (WiC 503)

Zhao Yuanyuan was best known as the man behind the launch of Taobao Live. So when he abruptly left his position as the head of Alibaba’s e-commerce livestreaming platform in March, the industry was shocked, especially as his departure came when ...

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