DJI is a global leader in unmanned aerial vehicles (UAVs), or drones. Founded in 2006 in Shenzhen, it boasts about three-quarters of the world’s drone sales to recreational users, keeping competitors at bay with regular launches of newer, low-priced models that soon become favourites with consumers.
DJI is also growing its business with commercial users, although there are clouds on the horizon in countries like the United States, where
Read here how DJI’s success has meant no shortage of interest from investors. The new popularity of drone flying in China has brought some problems, however, and suspicions about DJI’s origins have also forced it to tread carefully in the US market.
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