Kuaikan Manhua is the leading online marketplace for e-comic books. It was started in 2014 by Anni Chen, who rose to fame in college for an autobiographical comic that she published on microblogging platform Weibo.

The platform distributes licensed content but also allows users to create and submit their own material. In April this year it reported just over 28 million monthly active users, which was about 50% of the market in its sector.

Traditionally the most popular animated content in China has come from Japan and the US. Chen wants to remedy that and she hopes Kuaikan Manhua will become China’s version of Disney or Marvel, with the most popular comics making the transition into more profitable mediums like online gaming and film. This is the vision that has brought in capital from investors including Tencent, Coatue, Bytedance, Sequoia and CMC.

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