The Shanghai-based company sells Bloomberg-like terminals that offer market data, company profiles, research and analytics across all China’s major asset classes. Founded in 1994 by Lu Feng (feng is “wind” in Mandarin), it is also an index provider, having compiled more than 5,000 indices.

Xinhu Zhongbao, a Zhejiang-based investment holding company, is one of its largest shareholders with a 7% stake.

Wind says 90% of the financial institutions in mainland China and 70% of the country’s Qualified Foreign Institutional Investors (QFII) subscribe to its terminal services. This strong market position has allowed it to increase its fees on an annual basis, to the point at which some customers have turned to alternatives like Hithink Royal Flush and East Money, which are both listed in Shenzhen.

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