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It is our customary practice not to publish a standard issue the week
after China’s National Day holiday period – because it is
traditionally a quiet period for the Chinese media. Instead, this week
we debut our list of China’s Top 30 Celebrity KOLs (key opinion
leaders). Thanks to their vast social media presences (Xie Na, for
instance, has 124.3 million followers on Sina Weibo) these celebrities
massively influence consumer spending among Chinese 16 to 35
year-olds. Our list looks at the more than 70 brands – domestic and
international – that these celebrity KOLs endorse as ambassadors.

Click here [] to access our gallery,
which features photos and profiles of the 30 Celebrity KOLs –
explaining why they are so influential and which brands they endorse.

Sponsored by HSBC

© 2022 Week in China is published weekly by ChinTell Limited,
a company based in Hong Kong. All rights reserved.

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