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  May 12, 2021 Visit website  

Primo and Anna Maria Banelli have been making wines at their estate Il Palazzo outside Arezzo since the 1970s. Lorenzo Pitirra, who heads up exports for the brand, spoke to WiC about the opportunities of selling into the Chinese market – particularly in the context of the Covid-19 pandemic and the impact on business of restrictions on travel. With a total of 10 wines in Il Palazzo’s brand portfolio, Pitirra also talks about the vineyard’s newest wine, a Super Tuscan that he thinks will particularly appeal to affluent Chinese consumers. Click here to read the Q&A.

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Steven Irvine, the Editor

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