Sustainable businesses can be financially rewarding. Look no further than the American plant-based meat brand Beyond Meat, whose shares on Nasdaq have risen sixfold since going public last May. One of its investors and distributors, Green Monday Group from Hong Kong, has also attracted investor interest, raising $70 million from a group of investors including TPG’s Rise Fund, Swire Pacific and the popular Taiwanese singer Wang Leehom. Personalities such as James Cameron, Mary McCartney and Susan Rockefeller are also some of its longer-term backers.

Starting out as an advocacy platform in 2012, Green Monday has expanded into a multi-pronged plant-based food enterprise. A member of Fortune’s 2020 “Change the World” list, it operates OmniFoods, a food tech company that produces alternative protein products, as well as Green Common, a plant-based food retailer, distributor and restaurant chain.

Here CEO David Yeung talks about how mainland China is going to be a central part of its expansion plans. Click here to read.