KOL list

Xie Na, 38, is one of the most famous TV personalities in China. One of the hosts on Happy Camp, a variety show on Hunan Satellite TV, she has 124.3 million followers on Sina Weibo, rendering her the most followed person on the social media platform. Xie, a mother of two, also founded her own fashion line and is the author of two essay collections. The Sichuan-native endorses skincare brand Olay and Yili’s infant formula.