KOL list

Yang Mi

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Yang Mi, 33, is not only one of China’s most popular starlets, having appeared in hit TV series like Eternal Love (2017) and Legend of Fuyao (2018) but she is also an influential fashion icon, with millions of her fans (she has over 105 million followers on Weibo) paying close attention to her every outfit change. A darling among advertisers wanting to reach a younger audience, the Beijing-native has endorsed a slew of global fashion and beauty brands like Estee Lauder, Stuart Weitzman and Michael Kors.